Death of the Website as a Marketing Tool?

Small and large brands today often ask about the company website’s relevance and importance. At one time, the website served as the foundation of all online marketing efforts. With the rise in importance of social platforms like Facebook, some now wonder: how important is the company website? Since Google Place Pages now dominate the top […]

Black Monday/Cyber Monday Record Breakers – Who Gets The Credit???

Despite all the doom and gloom that the media tends to bombard us with, reports are indicating that this post-Thanksgiving sales event was the best ever, with online recognizing a 24.3% increase in overall sales. What’s been overlooked? Surprisingly, mobile. Marketers know they need to participate in the mobile space – in the same way […]

Earn More Revenue Online – Decrease Shopping Cart Abandonment

Perhaps the most overlooked and underinvested area of digital marketing continues to be site usability, specifically focusing on the effectiveness of landing pages and checkout pages. Think about how much money you spend trying to get a prospect to your checkout page. Maybe you start with some upper-funnel spending on banner ads to build brand […]

Black Friday Be Gone, or, How I Stayed Home and Learned to Love Ecommerce-based Apps

Twas Thanksgiving night, and all through the house From every room, there was the clicking of a computer mouse. The Black Friday ads were stacked on a table with care, While the family researched online if the sale offers were fair. There were discounts in banner ads providing incentive to buy, From retailer sites I’d […]

Local Marketing Checklist – Reprioritizing the Opportunity

As we start to finish 2011 and look to hit the ground running in 2012, I thought it would be beneficial to revisit one of the questions that has been posed to me numerous times recently: what are the elements of the optimal local marketing campaign? As I pointed out in “Marketing-Strategy Checklist for SMBs […]

5 Tips for Starting a Re-Targeting Campaign

Display based re-targeting (sometimes referred to as re-marketing) can be an effective way to provide an additional means of driving conversions from users who don’t choose to take an action on their initial visit to your site or landing page. Implementation of a re-targeting campaign can range from very basic (re-targeting your marketing message to […]

The Local Search Trends… Consumer Local Search Usage

Over the past five years, we have seen the local search landscape change rather dramatically. The 15miles-Comscore Local Search tracked this shift. In 2007 , print yellow pages were the number one resource for local business search at 33%. Last year that declined to 23%. Online resources have jumped, with search engines (the local search […]

Will Apple’s Siri Change the Voice of Local Search?

As a gadget geek, I and an estimated 4 million other geeks, conducted what has become an annual pilgrimage to the Apple Store over the weekend to seek out the new Apple iPhone 4S. Truth be told, I was perfectly happy with my normal iPhone 4. But alas, I was seduced by the new voice-recognition […]

WalMart and the idea of 21st Century Community

When I talk to my clients about social, I tend to throw around the concept of “21st Century Community”. The idea here is that between working more and longer hours, the two-career family, and over-scheduled children, tools like Facebook have evolved to fill a need that’s been usurped (time-wise) by our busy lives. We no […]

Calm Down and Breath, Netflix…

I hate to get on a bandwagon, but this one’s just too much to pass up. The past few months have seen a flurry of activity at Netflix. Just to catch you up (if you’ve been under a marketing rock), here are a few highlights… First, talks broke down with their largest content supplier. Then […]

Wal Mart and the idea of 21st Century Community

When I talk to my clients about social, I tend to throw around the concept of ’21st Century Community’.  The idea here is that between working more and longer hours, the two-career family, and over-scheduled children, tools like Facebook have evolved to fill a need that’s been usurped (time-wise) by our busy lives.  We no […]

Tips for Strong Link-Building 1 Year Post-Penney

At this time last year (according to this story) JCPenney.com’s inbound link count began to spike, powering it to top organic rankings for a number of high value terms. In addition to driving Q4 sales, the link increase also drove controversy, as an expose revealed a few months later than many of the links were purchased, […]

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