3 Reasons Yahoo’s Cost-Per-Lead Ad Unit May Change Search in 2013

Yahoo is rolling out an interesting new ad unit, as seen in this SearchEngineLand article. The ad unit is being sold on a cost-per-lead basis, which sounds awesome. What doesn’t sound awesome is that it resides below your branded organic result. While I always recommend a client hedge their bets by purchasing paid advertising in […]

Local Promotions – Connecting Online/Mobile Search to Offline Conversion

Who doesn’t like a good deal? Recently we have reviewed tactics to help your business or brand stick out in a truly crowded market. Let’s face it: few media types stack competitors side-by-side like search and local search. Therefore you need tactics to leverage any potential difference that gets you the click, call, and sale. […]

A Letter to Google’s Local Team: Can You Give a Brand a Break?

Dear Google Local Team: I have been kicking around the local search business for over 20 years now, 17 of them on the digital side. Each month I meet with brands and help them navigate the options for promoting themselves and their retailers via local and mobile online options. In speaking with national brands, there […]

Google Makes an ‘Excellent’ Move by Abandoning 30 Point Scale

A few months back, Google decided to use its acquisition of Zagat data to incorporate a 30 point rating system into its Google+ Local listings. The problem, as a wise man pointed out, was that a 30 point scale isn’t really all that meaningful to most consumers. After all, what’s the real difference between a […]

If a Picture’s Worth a Thousand Words, a Good Story’s Worth a Million Pictures

What is your story? I’m always on the lookout for tips and techniques that help improve my clients’ digital effectiveness. Because my firm specializes in “local,” we work tirelessly to uncover tactics and techniques to improve the position of local listings; better and more efficient bidding models for localized PPC media, and any approach to […]

Google Algorithm Changes Benefit Directory Sites at the Expense of Local Businesses

Back in May, as part of a number of designed experiments related to local search, we observed a big shift in the Google search results for a number of local service and retail queries. I documented some of the observations in May’s column: “Was the Penguin Update in Fact the Honey Badger Update?“ I hypothesized […]

Google Local Search A Giant Step Backward

Back in May we observed a big shift in the Google search results for a host of local service and retail queries. I documented some of the observations in my local search expert (designed experiment on links) column on Clickz entitled “Was the Penguin Update in Fact the Honey Badger Update?”. In effect Google’s Penguin […]

Google Ratings and Reviews – A Perfect 30?

Well I guess Google felt like it needed to leverage its purchase of Zagat last year by changing the way it captures and displays ratings and reviews. Basically Google has adopted a new 30-point rating scale for all businesses, not just restaurants, which have been Zagat’s sweet spot. Gone is the standard “5 Star” rating […]

Tablet – Big Mobile or Small Desktop Device?

The explosion of tablets provides an opportunity for marketers to target a whole new segment of users. According to a new study conducted by Online Publishers Association (OPA) and Frank N. Magid Associates, tablet adoption has reached 31 percent and is projected to be 47 percent by 2013. Today that represents a user base of […]

Was the Penguin Update in Fact the Honey Badger Update?

The industry is abuzz once again with the now commonplace Google algorithm changes. If my inbox is any indication, carpetbaggers (shady opportunists) claiming to return web page ranking to sites that were penalized in the recent algorithm shifts are flooding the market. While I could spend hours discussing how having high-quality fresh content, “real” natural […]

Bit.ly Releases New Study on Best Times for Social Posting

One of the biggest challenges in executing an effective social campaign is cutting through the clutter and making your message stand out. You need a couple of factors working in your favor to gain the audience’s attention: a compelling message, and good timing. Bit.ly has released a new study that may help you with the […]

Finders Are Now Seekers: How Local Has Changed the Game

Over the past five years we have seen dramatic shifts in how consumers select businesses in the local marketplace. For example, as recently as 2007 the printed Yellow Pages was still the number one source of information used by consumers to select businesses. Your Sunday paper contained five pounds of coupons and promotions to sort […]

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