Google My Business Now Allows “Posts”

What is old is once again new.  After a long hiatus from accepting timely updates ala Google+; Google now publishes “posts” including “offers” and “events” directly in a business’ Google My Business listing. The facility allows a 100-300 word post with several call to actions: Reserve, Sign-up, Buy and Get Offer. Once published, this new […]

“Alexa, Find me a long distance mover”

According to ComScore, by 2020, 50% of Search will come from voice. We here at 15miles have been experimenting with voice search since the roll-out of Siri (Apple’s voice assistant).  Back then the COO of a large staffing firm (one of our clients) received an iPhone from his wife for Christmas and when he searched […]

BtoC = One to Many Communication…BtoB = One to One or a Very Few

Many BtoB marketers get frustrated after hiring Digital Marketing Firms, because those firms try to employ BtoC marketing tactics to BtoB  selling situations. For example, one BtoC tactic is “head term” ranking or concentrating optimization efforts of highly searched and trafficked keywords. This make sense when your product is lower in price and the marketing […]

Are We on the Brink of a Retail Revolution?

Revolutions often happen over short periods of time and leave death and carnage in their wake. What we are experiencing today in retail is more of an evolution — a sort of “survival of the fittest” as both local and big brand retailers either embrace shifting consumer shopping patterns or face extinction. Full Article on Street […]

Is It Time to Redefine Local Marketing?

It has been exactly a year since I penned my last column. At the time I was suffering from exactly the issues facing our industry; vendor companies and marketers had simplified “local” to mean the Google Map Pack. I was simply tired of spinning what has become a commoditized approach to a monolithic product. While […]

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15miles Local SEO Marketing Company
16 George Hull Hill Rd
Redding, Ct 06896