Google Enters into the Movers Lead Business

Google is expanding a test program to additional markets, offering telephone leads that you pay for on a cost per lead basis. Initially the program was available in 5 test markets, but over the past two weeks we have seen the program offering expanded to most major markets. “Local Services ads” help businesses connect with […]

Does Account Based Marketing (ABM) Work For Movers?

A question asked by many of our Moving Agent Clients is: What is ABM, or Account Based Marketing?. And, how can it help my Office/Commercial business? Well the short answer to what is ABM is: ABM is just another buzzword to describe something leading agents and their sales organization have known for years. Office/Commercial accounts […]

Social Media For Service Based Businesses (Movers, Home Services, etc)

A question that is posed to me often by service businesses is: ” How often and on which platforms should I do Social Media?” Most Service Based Businesses represent an event in their customers’ lives.  The consumer has a specific need, they seek assistance to purchase/fix the need and then they move on in their […]

UniGroup Movers – Now Is The Perfect Time To Ensure 2018 Success

It is a pretty predictable pattern.  Late Spring/Summer, you are at capacity and turning away local, small COD leads in favor of large gigs or leveraging contractor relationships to maximize revenue.  But in January, February & March you are scrambling to uncover leads to keep crews busy at the same time as trying to minimize […]

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