Google Enters into the Movers Lead Business

Google is expanding a test program to additional markets, offering telephone leads that you pay for on a cost per lead basis. Initially the program was available in 5 test markets, but over the past two weeks we have seen the program offering expanded to most major markets. “Local Services ads” help businesses connect with […]

Does Account Based Marketing (ABM) Work For Movers?

A question asked by many of our Moving Agent Clients is: What is ABM, or Account Based Marketing?. And, how can it help my Office/Commercial business? Well the short answer to what is ABM is: ABM is just another buzzword to describe something leading agents and their sales organization have known for years. Office/Commercial accounts […]

Social Media For Service Based Businesses (Movers, Home Services, etc)

A question that is posed to me often by service businesses is: ” How often and on which platforms should I do Social Media?” Most Service Based Businesses represent an event in their customers’ lives.  The consumer has a specific need, they seek assistance to purchase/fix the need and then they move on in their […]

UniGroup Movers – Now Is The Perfect Time To Ensure 2018 Success

It is a pretty predictable pattern.  Late Spring/Summer, you are at capacity and turning away local, small COD leads in favor of large gigs or leveraging contractor relationships to maximize revenue.  But in January, February & March you are scrambling to uncover leads to keep crews busy at the same time as trying to minimize […]

Google My Business Now Allows “Posts”

What is old is once again new.  After a long hiatus from accepting timely updates ala Google+; Google now publishes “posts” including “offers” and “events” directly in a business’ Google My Business listing. The facility allows a 100-300 word post with several call to actions: Reserve, Sign-up, Buy and Get Offer. Once published, this new […]

“Alexa, Find me a long distance mover”

According to ComScore, by 2020, 50% of Search will come from voice. We here at 15miles have been experimenting with voice search since the roll-out of Siri (Apple’s voice assistant).  Back then the COO of a large staffing firm (one of our clients) received an iPhone from his wife for Christmas and when he searched […]

BtoC = One to Many Communication…BtoB = One to One or a Very Few

Many BtoB marketers get frustrated after hiring Digital Marketing Firms, because those firms try to employ BtoC marketing tactics to BtoB  selling situations. For example, one BtoC tactic is “head term” ranking or concentrating optimization efforts of highly searched and trafficked keywords. This make sense when your product is lower in price and the marketing […]

Are We on the Brink of a Retail Revolution?

Revolutions often happen over short periods of time and leave death and carnage in their wake. What we are experiencing today in retail is more of an evolution — a sort of “survival of the fittest” as both local and big brand retailers either embrace shifting consumer shopping patterns or face extinction. Full Article on Street […]

Is It Time to Redefine Local Marketing?

It has been exactly a year since I penned my last column. At the time I was suffering from exactly the issues facing our industry; vendor companies and marketers had simplified “local” to mean the Google Map Pack. I was simply tired of spinning what has become a commoditized approach to a monolithic product. While […]

Killing Google’s brand one phone call at a time

Is the solicitation of SMBs by automated robocallers a threat to Google’s advertising revenue? How can the search giant protect itself? “Today we have guaranteed free first-page positions available for your business from Google. Press one to connect to operator to get your first-page Google listing.” As a business owner, I receive an average of […]

Are you ready for Small Business Saturday?

Small Business Saturday may be for American Express what Grandparents Day is for Hallmark, but why not take advantage of the millions of marketing dollars spent on promoting SMBs (small and mid-sized businesses) and the resulting retail groundswell on this day ? Sandwiched between Black Friday and Cyber Monday, the first Small Business Saturday was held […]

Mobile and desktop SEO: is there really a difference?

Twice this year, I had the honor of teaching the Mobile SEO course at SES London and ClickZ Live in San Francisco.  In the four-hour sessions we explored the unique techniques required for Mobile SEO and while many of the foundational elements of mobile SEO are identical to desktop, there are a number of techniques […]

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15miles Local SEO Marketing Company
P.O. Box 310
Machipongo, VA 23405