Are We on the Brink of a Retail Revolution?

Revolutions often happen over short periods of time and leave death and carnage in their wake. What we are experiencing today in retail is more of an evolution — a sort of “survival of the fittest” as both local and big brand retailers either embrace shifting consumer shopping patterns or face extinction. Full Article on Street […]

Is It Time to Redefine ‘Local’ Marketing?

It has been exactly a year since I penned my last column. At the time I was suffering from exactly the issues facing our industry; vendor companies and marketers had simplified “local” to mean the Google Map Pack. I was simply tired of spinning what has become a commoditized approach to a monolithic product. While […]

Killing Google’s brand one phone call at a time

Is the solicitation of SMBs by automated robocallers a threat to Google’s advertising revenue? How can the search giant protect itself? “Today we have guaranteed free first-page positions available for your business from Google. Press one to connect to operator to get your first-page Google listing.” As a business owner, I receive an average of […]

Are you ready for Small Business Saturday?

Small Business Saturday may be for American Express what Grandparents Day is for Hallmark, but why not take advantage of the millions of marketing dollars spent on promoting SMBs (small and mid-sized businesses) and the resulting retail groundswell on this day ? Sandwiched between Black Friday and Cyber Monday, the first Small Business Saturday was held […]

Mobile and desktop SEO: is there really a difference?

Twice this year, I had the honor of teaching the Mobile SEO course at SES London and ClickZ Live in San Francisco.  In the four-hour sessions we explored the unique techniques required for Mobile SEO and while many of the foundational elements of mobile SEO are identical to desktop, there are a number of techniques […]

Do You Have a Diversified Local Strategy?

I am often surprised when I hear a business or brand owner state, “My SEO or local listing position for my top keyword has dropped, and my revenue and sales are shrinking.” With Google’s recent reduction in local listings positions from seven to three, I hear this statement quite often. My response is often, “Adjust […]

Google Local Pack Is 233 Percent More Important

How will the recent modifications Google made to its Local Map Pack impact your local strategy? With Google’s recent reduction of Local Map Pack positions from seven to three, the importance of getting your listings optimized and into the top three positions has become much more important. Now, there are numerous articles dealing with the […]

Local Marketing – Formula for Success

I am often asked, usually at cocktail parties, “How do you create the optimum allocation for local media?” and “How much should I put towards search, display, directories, promotion, etc.?” Now, of course the answer varies for a number of reasons, including business category, competitor density, local ad cost, etc. But even with these wide […]

Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing

My career in local marketing started in 1985. My first job was with an agency, Wahlstrom & Company, where we specialized in national brands that marketed their local outlets (e.g., branches, dealers, franchises, etc) in the printed Yellow Pages. Luckily, in 1994 I saw the promise of what online could offer local marketers. For the […]

Local Optimizations for the Apple Watch

Yes, I was one of the estimated 1 million people who purchased the Apple Watch on first day that pre-orders became available. Of course my purchase came from the need to study the local aspects/applications of this new wearable device and had nothing to do with the fact that I pretty much purchase anything new that […]

Amazon Goes Local With Home Services

Last week Amazon announced its entry into Home Services with more than 2 million service offerings over 700 professional service categories. The marketplace allows consumers to schedule local service professionals while providing “Happiness Guarantees,” upfront pricing, and verified reviews. Initially the platform provides coverage in New York, Los Angeles, San Francisco, and Seattle, but look for […]

Is Mobile-Friendly Good Enough?

Recently I had the great pleasure of teaching a four-hour session on local and mobile SEO at SES London. We reviewed tips and techniques for optimizing your mobile presence to improve local listing and traditional SEO positioning. As it turns out the timing could not have been better, as on February 26 Google announced that […]

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