Google My Business Now Allows “Posts”

By Gregg Stewart
November 7, 2017

What is old is once again new.  After a long hiatus from accepting timely updates ala Google+; Google now publishes “posts” including “offers” and “events” directly in a business’ Google My Business listing. The facility allows a 100-300 word post with several call to actions: Reserve, Sign-up, Buy and Get Offer. Once published, this new information is visible in the Google Maps Listing and in the business’ local knowledge panel:

 

This a great feature to add to any comprehensive Local Search Marketing campaign, take advantage of it and measure your results.  Because…”If it can be measured, it can be optimized.

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