What is old is once again new. After a long hiatus from accepting timely updates ala Google+; Google now publishes “posts” including “offers” and “events” directly in a business’ Google My Business listing. The facility allows a 100-300 word post with several call to actions: Reserve, Sign-up, Buy and Get Offer. Once published, this new information is visible in the Google Maps Listing and in the business’ local knowledge panel:
This a great feature to add to any comprehensive Local Search Marketing campaign, take advantage of it and measure your results. Because…”If it can be measured, it can be optimized.