Search Engine Optimization

When optimizing your local marketing strategy, and your online strategy in general, there are a few key items to consider and implement to ensure that you’re making the most of your marketing dollars. Luckily, 15miles offers the complete suite of products needed for optimization.

Search Engine Marketing

Search Engine Marketing (SEM) is more than ROI. It’s an opportunity to build website traffic, brand awareness and a better online experience for consumers. For truly optimized results, the SEM team at 15miles develops fully integrated strategies using both PPC advertising and SEO services so customers find you at the critical moment of purchase selection.

Pay-Per-Click Advertising

Paid Search Marketing at 15miles starts with quality PPC management, which includes an initial meeting to discuss your specific goals, followed by a creative strategy to help you meet your objectives. At 15miles, our PPC advertising campaigns have been proven to enhance results on the regional, national and local level.

Specific Services Provided Include:

  • Competitive Analysis
  • Keyword Strategy & Selection
  • Customized Ad Copy by Keyword Group
  • Targeted Landing Page Suggestions
  • Detailed Reporting focused on cost-per-acquisition & ROI goals
  • Access to a team of AdWords & AdCenter certified PPC experts to develop and implement your program strategies

Search Engine Optimization

Industry studies show that Internet users are most receptive to clicking on organic search results because they find organic listings most relevant to their needs. Take advantage of this and optimize your organic listings with Search Engine Optimization (SEO) services from 15miles.

Specific Services Provided Include:

  • On-site SEO Services – targeted keyword implementation, metadata, content development, landing page optimization, company blogs, and more.
  • Off-site SEO Services – build external links, optimize widgets, social media profiles, external blog posts, and more.
  • Feed Optimization Services – develop XML sitemaps and integrate local RSS feeds for custom local traffic.
  • Web Analytics – track website traffic, manage rank changes, suggest keyword revisions, monitor site links, etc.

Conversion Optimization

Conversion Optimization is where the science of search and the art of creating an online experience coincide – turning online searches into sales. 15miles makes sure that every search counts by offering conversion optimization services including:

  • Website design and content variation testing
  • A/B testing
  • Advanced offline and online consumer tracking analytics
  • Proprietary consumer behavioral research

Site Info

Contact Us

15miles Local SEO Marketing Company
P.O. Box 310
Machipongo, VA 23405