Is It Time to Redefine Local Marketing?

By Gregg Stewart
January 19, 2017

It has been exactly a year since I penned my last column. At the time I was suffering from exactly the issues facing our industry; vendor companies and marketers had simplified “local” to mean the Google Map Pack. I was simply tired of spinning what has become a commoditized approach to a monolithic product. While I sat on the sidelines this past year, I took the opportunity to dig back into my study of brands, locality, mobile and consumers. Full Article on Street Fight

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